Where is Will Perform located?

We are a fully remote company, with teammates across the United States.

Is Will Perform sold outside the USA?

No. Our products are exclusively sold in the USA.

Is Will Perform a BCorp?

Not yet…but we are a Public Benefit Corporation (PBC) so you can be confident we take responsible business VERY seriously.  To become a BCorp, you have to be in the market for long enough to show that you are serious about responsible business. Given we have just launched in December of 2022, we don’t have enough in-market data yet.  But we are tracking and measuring against the BCorp metrics to ensure we qualify once we have been in business long enough.  Read more about the process and the difference between BCorps and PBC’s here: 

How to become a BCorp: https://www.bcorporation.net/en-us/certification


Who owns Will Perform?

Will Perform is owned by a combination of our co-founders, investors and employees. Our co-founders are Serena Williams, Eric Ryan, and Hank Mercier. Our investors are Base Ventures, Gobstopper, Obvious Ventures and Serena Ventures. Each full-time employee is granted equity in the company. 

Where do you ship products? 

We currently ship products to the Contiguous United States only. Unfortunately, we are unable to ship to Alaska or Hawaii at this time. We apologize for this inconvenience.

If you live in Alaska or Hawaii, please visit your local Target to purchase our products. 

Do you offer free shipping?

Yes. We offer free shipping for all orders $25 and over. 

What payment methods do you accept? 

We accept Visa, Mastercard, American Express, Discover and ApplePay.

How will the charge appear on my credit card?


When will my credit card be charged?

Exact timing depends on your bank, but typically between 3-5 days from purchase. 

Can I change an order after it has been processed?

Unfortunately, no. But, reach out to us at hello@willperform.com and we’ll do everything we can to help you!

Once I order, how long will it take to ship to me? 

Our products currently ship via Ground Shipping only, so they take about 5-7 business days from order date.

Where are your products made?

All of our products are designed,  manufactured and tested in the USA.

Does Will Perform test products on animals?

Absolutely not.

Are your products natural?

We use both natural and synthetic ingredients that ensure both quality and safety of our products.

Do your products contain Parabens or Phthalates?

Nope, none.

Are your products Fragrance Free?

Each of our products has a mild fragrance.

Who do I talk to about a quality issue?

We’re sorry to hear that you’ve had an issue. Don’t worry, we’ve got you! Please reach out to hello@willperform.com if you have any concerns or questions about a Will Perform product that you purchased and we will get back to you within 48 hours.

Help…my WILL Relieve Roll-On cap won’t open!

Our WILL Relieve caps have a slightly different locking mechanism for child resistance than our other skus.  Simply squeeze at the grooves of the cap and turn the bottle to open (we’ve found it best to turn the bottle two full rotations while you squeeze the cap).  Email us at hello@willperform.com if you can’t get it to work and we’ll help you.

What does the printing on the bottom of the bottle mean?

That is our Lot Code and Expiration Date for the product.

Is your product packaging recyclable?

We are always looking for ways to make our products as sustainable as possible. Our cartons are recyclable, as are our bottles. But, the metal rollerballs in our Roll-On products are not recyclable – something we plan to fix in the future.

Be sure to look at the number on the packaging to learn how to best recycle it and check your local recycling guidelines to see if you can recycle that number in your area.

Do you use PCR in any of your packaging?

Not yet. We are working with our bottle manufacturer to make this happen.

Is it safe to use Will Perform products when you're pregnant?

Please ask your doctor if you have any concerns!

Do your products expire?

Yes, the expiration date is listed on the bottom of the bottle.

Are your products refillable?

No, our bottles are not refillable.

How does Lidocaine work?

Lidocaine acts on nerves to numb them and block the feeling of pain. Its effects start to occur between 5-30 minutes.

How does Menthol & Camphor work?

Menthol and Camphor act on pain receptors to desensitize them and stop the feeling of pain. Menthol also acts on cold receptors to generate a cooling sensation.

When should I use WILL Cool instead of WILL Relieve?

It’s up to you. Both work by stopping pain. WILL Cool does it with an additional cooling sensation and minty fragrance, while WILL Relieve does it with a neutral, fresh fragrance that can be applied in different ways.

Are your products designed and/or tested for use on sensitive skin?

All of our products have been tested to ensure they are safe for use on skin. Our WILL Relieve products have had additional testing to ensure they are safe for use on sensitive skin.

How hard should I have to squeeze the Roll-On products to dispense liquid?

Squeeze the sides lightly while you roll the product on.

What's your address?

4040 Civic Center Drive Suite 200

San Rafael, CA


Need more help?

Reach out to us at hello@willperform.com with any questions you may have. We'll get back to you within 48 hours.