Serena was inspired to create WILL PERFORM following her legendary tennis career where recovery played a pivotal role. She identified a lack of clean, high quality, and accessible self-care products that would support her ongoing commitment to live a healthy active life as a mother, businesswoman and athlete.

With WILL PERFORM, she has set out to change the game once again. 

​​“This brand is all about tomorrow, and 10 years from now and 20 years. You want to live your best life as long as possible, so put in the time today to nourish your body, so when you look back you’ve made it worth it.”

Serena Williams, Co-Founder